Structured outputs move intake automation beyond prompt tinkering. The paid work now sits in defining a usable schema, choosing the right model tier, validating the results, and getting clean records safely into downstream systems.
Google will shut down Content API for Shopping on August 18, 2026. For most ecommerce teams, this is not a simple endpoint replacement: Merchant API changes data sources, identifiers, status handling, update behavior, and batching, so the sensible scope is feed cleanup plus migration.