Google Search is starting to book and call local businesses, which makes hours, service areas, phone routing, and landing-page accuracy part of day-to-day operations.
OpenAI's SIP and Realtime controls, together with Twilio's Conversation Relay, make AI phone lead capture workable now. The harder part is operating greetings, handoffs, multilingual behavior, and spend so the number behaves like part of the business, not a demo.