By Greg Nowak. Last updated 2026-08-23.
Your most searchable content may not live on your website. It might be a YouTube video, an Instagram post or a TikTok clip. Until now, that activity sat outside the usual Search Console view, leaving a gap between what people found in Google and what marketing teams could report.
Platform properties close part of that gap. Organisations can now see how eligible Instagram, TikTok, X and YouTube accounts perform when their content appears in Google Search.